Tue. Feb 27th, 2024

Angle down icon An icon in the shape of an angle pointing down. Brutus Buckeye and Bevo Longhorn Ben Jackson/Getty Images; David Buono/Icon Sportswire via Getty Images College sports make big money, but some schools earn a lot more than others.The SEC and Big Ten dominate the list of the schools that make the most money from sports.The Ohio State University tops the list of biggest sports money-makers.

When it comes to college sports, there is a huge divide between the haves and the have-nots.

Of the 1,062 colleges and universities that field varsity athletic teams under the banner of the NCAA, only 396 — fewer than half — made at least $10 million off their sports teams in 2022, the most recent year with available data. Among those schools, only 56 — about 5% — made at least $100 million.

And there is a clear class division among the top 127 Football Bowl Subdivision schools.

All of the “Power 5” conferences that make up the elite of college sports are represented among the top 23 athletics revenue-producing schools. However, 10 are from the football powerhouse Southeastern Conference, and six of the schools are from the recently expanded Big Ten Conference.

The remaining seven schools represent the Atlantic Coast Conference, the Big 12 Conference, and the Pac-12 Conference. However, two of those schools will be moving to the SEC, and one will join the Big Ten in 2024.

We used data made available by the US Department of Education and calculated the average revenue generated by athletic programs for the three most recent years available, 2020 through 2022. Major sources of income include conference television contracts divided among the member schools, sponsorships, and ticket sales.

We also looked at the average annual revenue for the three sports that typically generate the most: football, men’s basketball, and women’s basketball.

23. Indiana University

Indiana University Cheerleader. Icon Sportswire/Getty Images

Conference: Big Ten

Average Annual Athletics Revenue: $126 million

Football Revenue: $50 million

Men’s Basketball Revenue: $21 million

Women’s Basketball Revenue: $3 million

22. University of Iowa

Caitlin Clark. AP Photo/Michael Conroy

Conference: Big Ten

Average Annual Athletics Revenue: $129 million

Football Revenue: $70 million

Men’s Basketball Revenue: $11 million

Women’s Basketball Revenue: $2 million

21. University of Wisconsin

Wisconsin Badgers mascot. John Fisher/Getty Images

Conference: Big Ten

Average Annual Athletics Revenue: $130 million

Football Revenue: $75 million

Men’s Basketball Revenue: $15 million

Women’s Basketball Revenue: $680,000

20. University of Louisville

Louisville Cardinals guard Mike James. Jeffrey Brown/Icon Sportswire

Conference: ACC

Average Annual Athletics Revenue: $130 million

Football Revenue: $36 million

Men’s Basketball Revenue: $25 million

Women’s Basketball Revenue: $4 million

19. Florida State University

Florida State head coach Mike Norvell. Icon Sportswire/Getty Images

Conference: ACC

Average Annual Athletics Revenue: $134 million

Football Revenue: $58 million

Men’s Basketball Revenue: $12 million

Women’s Basketball Revenue: $4 million

18. University of Kentucky

Ajae Petty of the Kentucky Wildcats. Jacob Kupferman/Getty Images

Conference: SEC

Average Annual Athletics Revenue: $135 million

Football Revenue: $36 million

Men’s Basketball Revenue: $23 million

Women’s Basketball Revenue: $3 million

17. University of Arkansas

Fan of the Arkansas Razorbacks. Wesley Hitt/Getty Images

Conference: SEC

Average Annual Athletics Revenue: $137 million

Football Revenue: $69 million

Men’s Basketball Revenue: $19 million

Women’s Basketball Revenue: $2 million

16. University of South Carolina

South Carolina marching band. Bill Frakes/Getty Images

Conference: SEC

Average Annual Athletics Revenue: $139 million

Football Revenue: $59 million

Men’s Basketball Revenue: $10 million

Women’s Basketball Revenue: $6 million

15. Stanford University

Stanford tree mascot. Elsa/Getty Images

Conference: Pac-12 (Will join ACC in 2024)

Average Annual Athletics Revenue: $139 million

Football Revenue: $39 million

Men’s Basketball Revenue: $9 million

Women’s Basketball Revenue: $6 million

14. University of Tennessee

Smokey, the University of Tennessee mascot. Donald Page/Getty Images

Conference: SEC

Average Annual Athletics Revenue: $140 million

Football Revenue: $84 million

Men’s Basketball Revenue: $16 million

Women’s Basketball Revenue: $3 million

13. University of Southern California

USC basketball player Bronny James. Christian Petersen/Getty Images

Conference: Pac-12 (will join the Big Ten in 2024)

Average Annual Athletics Revenue: $146 million

Football Revenue: $51 million

Men’s Basketball Revenue: $7 million

Women’s Basketball Revenue: $4 million

12. University of Florida

Florida Gators cheerleaders. James Gilbert/Getty Images

Conference: SEC

Average Annual Athletics Revenue: $147 million

Football Revenue: $80 million

Men’s Basketball Revenue: $11 million

Women’s Basketball Revenue: $91,000

11. Penn State University

Penn State football. Icon Sportswire/Getty Images

Conference: Big Ten

Average Annual Athletics Revenue: $148 million

Football Revenue: $64 million

Men’s Basketball Revenue: $10 million

Women’s Basketball Revenue: $1 million

10. Texas A&M University

Texas A&M’s Kyle Field. Replay Photos/Getty Images

Conference: SEC

Average Annual Athletics Revenue: $150 million

Football Revenue: $72 million

Men’s Basketball Revenue: $13 million

Women’s Basketball Revenue: $2 million

9. Auburn University

Independence, the Auburn University eagle mascot. Kyle Ross/Icon Sportswire/Getty Images

Conference: SEC

Average Annual Athletics Revenue: $152 million

Football Revenue: $85 million

Men’s Basketball Revenue: $13 million

Women’s Basketball Revenue: $2 million

8. Louisiana State University

LSU Football Fans. John Korduner/Icon Sportswire

Conference: SEC

Average Annual Athletics Revenue: $158 million

Football Revenue: $76 million

Men’s Basketball Revenue: $9 million

Women’s Basketball Revenue: $2 million

7. University of Oklahoma

Oklahoma Sooners celebrate 2023 NCAA softball championship. Tyler Schank/Getty Images

Conference: Big 12 (will join the SEC in 2024)

Average Annual Athletics Revenue: $167 million

Football Revenue: $112 million

Men’s Basketball Revenue: $12 million

Women’s Basketball Revenue: $2 million

6. University of Notre Dame

Notre Dame Fighting Irish mascot. Justin Casterline/Getty Images

Conference: ACC (independent in football)

Average Annual Athletics Revenue: $170 million

Football Revenue: $106 million

Men’s Basketball Revenue: $8 million

Women’s Basketball Revenue: $2 million

5. University of Michigan

Michigan football coach Jim Harbaugh. Gregory Shamus/Getty Images

Conference: Big Ten

Average Annual Athletics Revenue: $170 million

Football Revenue: $110 million

Men’s Basketball Revenue: $17 million

Women’s Basketball Revenue: $426,000 million

4. University of Alabama

Alabama Crimson Tide mascot Big Al. Icon Sportswire

Conference: SEC

Average Annual Athletics Revenue: $180 million

Football Revenue: $100 million

Men’s Basketball Revenue: $16 million

Women’s Basketball Revenue: $2 million

3. University of Georgia

Georgia Bulldogs mascot Uga. Rich Storry/Getty Images

Conference: SEC

Average Annual Athletics Revenue: $184 million

Football Revenue: $125 million

Men’s Basketball Revenue: $10 million

Women’s Basketball Revenue: $1 million

2. University of Texas

Texas Longhorns volleyball players celebrate their 2023 NCAA championship. Jamie Schwaberow/Getty Images

Conference: Big 12 (will join the SEC in 2024)

Average Annual Athletics Revenue: $191 million

Football Revenue: $134 million

Men’s Basketball Revenue: $16 million

Women’s Basketball Revenue: $2 million

1. Ohio State University

Mascot Brutus and the Ohio State Buckeyes football team. Icon Sportswire

Conference: Big Ten

Average Annual Athletics Revenue: $204 million

Football Revenue: $90 million

Men’s Basketball Revenue: $20 million

Women’s Basketball Revenue: $2 million

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