What does it mean to be purpose-led? What does it mean to be a responsible business? And what does it mean to value people, society and the environment as much as profit?
For me, it’s about the big decisions you need to make as a company. To be truly purpose-led, you will have to make some harder choices than companies who (perhaps) focus solely on profit, and in the short-term, some of those choices may seem counterintuitive. But I, like many people I work with in Capita, believe that this approach is not only the right thing to do, we believe it delivers long-term, sustainable benefit to our (and your) business. In short, the hard choices you make now will pay dividends in the future.